The Miss World 2012 title was awarded to Yu Wenxia on Saturday, marking the second time that Miss China had been crowned the honor. The last time China won the Miss World competition was in 2007, when Zhang Zilin took the pageant.
The first runner up for the Miss World 2012 contest was Elizabeth Moulds of Wales, and the second runner up was Jessica Michelle Kahawaty of Australia.
Miss World is not to be confused with Miss Universe, which garners massive attention in the United States and is aired during a prime time slot on NBC. Miss World, an older international pageant according to The Washington Post, is more popular among Europeans and has been owned by the same family since 1951.
Miss World contestants compete in various categories such as talent, fitness and “Beauty With A Purpose.” This year’s pageant was held in Ordos, China, the same town where Genghis Khan once lived. Contestants dressed in traditional Mongolian fashion during the opening of Miss World 2012 on July 24.